Cookie Policy

BRIGHT MOVE – COOKIES POLICY

Last Updated: 20.11.2025

This Cookies Policy explains how Bright Move Limited (“Bright Move”, “we”, “us”, “our”) uses cookies and similar technologies when you visit our website (the “Website”), which is operated on the WordPress platform.

By continuing to use our Website, you consent to our use of cookies in accordance with this Policy, unless you disable them through your browser or our preference manager.

1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They allow the website to function correctly, remember your preferences, enhance browsing experience, analyse usage patterns, and improve security.

Cookies may be:

• Session cookies (deleted when you close your browser)
• Persistent cookies (remain on your device until expiry or deletion)
• First-party cookies (set by Bright Move/our Website)
• Third-party cookies (set by external providers such as Google or social platforms)

2. How We Use Cookies

We use cookies to:

• Ensure the Website operates correctly
• Enable WordPress functionality
• Improve website performance
• Track usage statistics (analytics)
• Remember user preferences
• Enhance security and prevent fraud
• Support auction bidding, login sessions, and saved preferences
• Deliver personalised content (where consent is provided)

We do not use cookies to collect sensitive personal information.

3. Types of Cookies We Use

A. Strictly Necessary Cookies

These cookies are essential for the Website to function and cannot be disabled.

They include:

WordPress Core Cookies

• wordpress_logged_in_* – identifies logged-in users
• wp-settings-* – stores admin interface preferences
• wp_session – maintains session data
• wp-wpml_current_language – language preferences (if WPML is used)
• wp-postpass_* – protects password-protected pages

Security Cookies

Used by firewalls, security plugins, and anti-bot systems, such as:

• Wordfence
• Cloudflare
• Sucuri

Examples:

• wfwaf-authcookie-* – Wordfence authentication
• __cfduid – Cloudflare CDN security

These cookies are mandatory for security and uptime.

B. Functional Cookies

These enhance user experience without being strictly required.

Examples:

• Remembering login state
• Saving form inputs
• Chat/support tools
• Auction platform preferences (timers, bid history, filters)
• Property shortlist / favourites

Plugins may include:

• Contact Form 7
• Elementor / WPBakery page builder
• Slider Revolution
• Live chat widgets

C. Performance & Analytics Cookies

These cookies help us understand how visitors use the Website.

We typically use:

Google Analytics (GA4)

Examples:

• _ga – unique visitor ID
• _gid – session grouping
• _gat – request throttling

Data collected includes:

• page views
• IP (anonymised)
• device/browser type
• time spent on site
• referring websites

Analytics cookies are not loaded until you give consent, in compliance with PECR.

D. Marketing & Advertising Cookies (Optional / Consent Required)

These cookies track user activity to display relevant adverts or measure campaign performance.

They may include:

Google Ads / Conversion Tracking

• _gcl_au – conversion linking
• IDE – Google advertising cookie

Facebook / Meta Pixel

• _fbp – advertising analytics

Email marketing or CRM integrations

• HubSpot

Marketing cookies are only used if you opt in through the cookie banner.

E. Third-Party Embedded Content Cookies

When you view embedded content, third parties may set cookies, such as:

• YouTube
• Vimeo
• Google Maps
• Social media share buttons
• Virtual tour software
• Property portals or valuation tools

These providers have their own privacy policies and cookie controls.

4. Managing Your Cookie Preferences

You can control cookies in three ways:

A. Through the Bright Move Cookie Banner

On your first visit, you can:

• Accept all cookies
• Reject non-essential cookies
• Customise preferences by category

You can change your preferences anytime by clicking “Cookie Settings” in the footer.

B. Through Your Browser Settings

Most browsers allow you to:

• Block cookies
• Delete existing cookies
• Prevent third-party cookies
• Receive alerts when cookies are used

Helpful links:

• Chrome: chrome://settings/cookies
• Safari: Preferences → Privacy
• Firefox: Options → Privacy & Security
• Edge: Settings → Site permissions

Blocking essential cookies may affect site functionality.

C. Through Third-Party Opt-Out Tools

• Google Ads Settings
• Google Analytics Opt-Out Browser Add-on
• Facebook Ads Preferences

5. Third-Party Cookies We Cannot Control

Some cookies are placed by external services that Bright Move does not directly manage. These cookies may collect data independently, including IP addresses.

Examples include:

• Embedded YouTube videos
• Google Maps
• Social media integrations
• Chat support tools
• CDN security layers (e.g., Cloudflare)

We recommend reviewing their respective Cookie & Privacy Policies.

6. Cookies Used by the Auction & Property Systems

If the Website integrates with an online auction platform or property management system, additional cookies may be used for:

• Live bidding timers
• Session integrity
• Bid authentication
• Save/compare property functionality
• Form progress and validation

These cookies are essential for the correct functioning of the auction process and cannot be disabled.

7. Data Collected Through Cookies

Cookies may collect:

• IP address (often anonymised)
• Device and browser information
• Website navigation behaviour
• Session identifiers
• Referring URLs

Cookies do not store:

• passwords
• payment data
• sensitive personal information

8. Updates to This Cookies Policy

We may update this Policy from time to time to reflect:

• changes in cookie technology
• WordPress/plugin updates
• legal or regulatory requirements
• new services introduced by Bright Move

A revised “Last Updated” date will appear at the top of the page.

9. Contact Us

If you have questions about this Cookies Policy or want to exercise your data rights:

Bright Move Limited
Phone: 0114 327 0680
Email: info@brightmove.co.uk
Website: www.brightmove.co.uk
Office Address: 588 Attercliffe Rd, Sheffield, S9 3QS